ParetoCentral Blog

ParetoCentral enables you to get unique marketing strategies from multiple expert consultants for your small business. Because these experts are competing to win the cash award you specify, their responses would be QUICK and of HIGHEST QUALITY.

ParetoCentral is also a smart way to evaluate and hire the best Marketing Consultants. 

Visit us at http://www.ParetoCentral.com

Creating landing pages that market your small business better

Almost every big Hollywood blockbuster you’ve ever watched has common factors. There is the star, and then there is the supporting cast.

The star gets all the lines. The star gets to do most of the work. The star is the focus, and gets most of the glory. The movie is about the star.

So what does the supporting cast do?

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A new goal for social media marketing of your small business: Create genuine referrals that results in sales

I read a phrase in some article (I forget where) that said that sharing (social sharing) is something that brings a measurable uptick in the opportunity for business. As people are often scrambling to understand the “ROI” of using social networks and social media, that might well make for a decent start to the conceptual math required to talk about it.

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Powerful ideas to activate customer to your small business through welcome emails

Marketers have a huge opportunity with welcome emails. According to Skyline Technologies, welcome emails have an average open rate of 50-60%. It makes sense; as the double opt-in process has become more commonplace, people expect to return to their inbox and receive one or two emails that confirm their request and welcome them as a new subscriber.

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Email marketing strategy to re-engage inactive customers of your small business

As an email marketer, you already know you're losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe -- it's all part of the email marketing game. But what if there was something you could do to re-engage some of those subscribers who actually are still interested in your company, but have just suffered a case of inbox overload?

The way to do it is through an email re-engagement campaign..

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Protect your small business from uncertainties of Google

Many small businesses acquire a significant portion of their customers through Google - whether through organic search or adwords.  Both of these are actually unpredictable - especially the former. How do you hedge against this uncertainty?

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Make email marketing work better for your small business

Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). So it's no surprise that 67% of organizations plan to increase their email spend in 2012.You can use those increased email marketing budgets to push your ROI higher by focusing on the following three areas.

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Seven Value Propositions to Crush Competition of your small business

One of the biggest challenges that any small business faces in the area of marketing is standing out from everyone else that say it’s doing what you’re doing.

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Using offline advertising to boost online activities

Online and offline are rapidly coming together thanks to advances in mobile technology.  The following post is a good primer of current status:

http://blog.hubspot.com/blog/tabid/6307/bid/31618/Tried-and-True-Techniques-for-Fusing-Offline-and-Online-Marketing.aspx

I want to point out some caveats though - the emphasis on QR code and twitter handle is not yet warranted in our opinion - the former's use is still suspect, and the latter brings only marginal value.

But you should absolutely include a phone number, web site, and even a take-out leaflet (if appropriate) for people to act on the off-line advertising.

 

 

ParetoCentral emphasizes avoiding duplicate work

In response to concerns raised by Consultants, we have established best practices for Clients to avoid duplicate work by consultants.  Because of the crowd-sourcing business model, some duplication, especially in the initial phase of each project, cannot be avoided. But Clients can focus on winnowing down consultants quickly so that the “chosen one” does most of the work.

Clients understand this issue and are very receptive to this idea. They know that evaluating Consultants based on actual work rather than based on interviews is definitely superior. If it means doing the filtering down the Consultants, they are willing to take that effort.

So if you are a Consultant, feel free to keep applying to projects. Clients will guide you while making sure your efforts are not wasted.

Early bird gets the worm!

We have been noticing that the winning consultants in Programming Needs posted by clients are often the person who responded FIRST.  On talking to Clients, the main reasons were (1) Clients want quick solutions for their issues and (2) They appreciate the punctuality of consultants.

Some crowd-sourcing concepts (like 99Designs) is less sensitive to the speed of response by the consultant.  However, the dynamic is different at ParetoCentral where speed really matters!

Therefore, if you are a consultant, make sure you respond to Programming Needs as early as possible. Subscribing to email alerts of new Programming Needs is a idea to achieve this end.